Create What The Marketplace Desires
One of the biggest mistakes people who are trying to create value make is that, they want to be like every other product. They want to be the next big X, just like other coins announce theirselves to be the next Bitcoin or the next Ethereum or the next Solana. They end up getting over saturated, it gets cute at first but over time it gets boring, it’s just what it is. Let’s look at the case of Opensea and Blur.
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Opensea was the biggest market place in 2021, it changed the way people saw NFT, it made creating, Buying and selling of NFTs easier. Other projects tried being like it, for instance Magic Eden, it was seen as the opensea of the Solana chain. But there was nothing so special and different. Opensea integrated other chains on its system making other marketplace less important. But guess who came and changed the game and kicked opensea off their top seat?
Yes you got that right, Blur saw a problem and brought a solution. Blur saw that opensea wasn’t appreciating their users enough, Blur needed to bring opensea’s users to its market place, so they did something really different and corny, they decided to reward opensea users so they can trade on their marketplace. Well these NFT traders had nothing to use, so why not. Now other new market places are doing the same, once again, they are not looking for solutions to new problems, this is why they won’t be so different.
Value is what people buy, people don’t know they have a problem until you give them a solution. For instance, the opensea users didn’t know they weren’t appreciated until blur gave them airdrop. Now other marketplaces are beginning to appreciate them.
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