Selling Your Brand

Over time we have seen a lot of businesses come up, fail and pack up. This is usually because they were there to solely make money and couldn’t take the hit when it failed. As most people go into businesses because of the sole purpose of making money, they always forget the huge completion out there. The huge competition out there supposed to make them think differently on how to convince people to want to buy their product or whatever they are selling.

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When customers wake up in the morning they don’t think of buying your product until they have a problem and think about the solution your product will give to their problem. For instance, I don’t wake up everyday wanting to go buy orange juice but when I am feeling thirsty for some orange juice I will think of the best brand that gives me the best satisfaction, or better still the best appealing looking brand. I don’t wake up thinking of getting a laptop but when I want to buy a laptop, I think of the best brand that gives me better durability and is sustainable, and I also think of a better laptop brand that solves my problem.

I remember a time I was so busy with a lot of work, my hands and workspace was packed and full I didn’t have anytime to think for myself, the next thing to do was to look for a personal assistant. I posted about an opening for a personal assistant, lots of people sent in their applications saying the same thing. Nothing was outstanding, but one application stood out, the application said “Sir I am ready to help you to go from being overwhelming to being control”. That is the correct way to show a person how you can solve their problem while selling your brand.

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