Social Media Influence On Business Brand

Have you realized that the world of advertising is changing, well, yes it’s supposed to change because change is the only permanent thing we have in this world. Remember when companies and brands spend hundreds of thousands of dollars marketing their products on television, newspapers, billboards and magazines. Well, things have changed now, social media is bringing another style of marketing to the world. There is this style of social media marketing I will call the accidental explosive marketing.

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Remember sometime last year when Stanley cup went viral because, a woman, whose car caught on fire, posted online that even though her car was on fire, her Stanley cup wasn’t affected and still contained ICE in it. This kind of showed how durable the Stanley cup is, means that it will help retain the temperature of whatever you put in it, how can a cup retain ICE even though the environment or surrounding was heated. This post on social media blew up, the CEO of Stanley cup reached out to the woman and her burnt car was replaced with a new car. This kind gesture made the video go more viral as a lot of people were talking about it. Then came with the high Stanley cup sales, and it started a Stanley cup trend.

So technically all it took for this company to have a high sales was replace the woman’s car and give her some more Stanley cups. How much did it cost? Less than $50k. With the help of social media, this woman has been able to give a good review of this Stanley cup, which was enough to let people know that the cup is good and durable. I bet if Stanley cup did an advert trying to show you that no matter the condition of the environnement the cup is in, your content in the cup will still remain it’s temperature, no one would care. Because, every brand is always ready and will always say anything to sell their products. Brands have realizing this and they working and investing in social media, everything social media including the influencers.