The Door In The Face Technique

Heard about this technique and it all makes sense how we are being influenced and controlled psychologically unknowingly. What’s the door in the face technique you will ask right? Imagine you have a pack of gum and you are eating one, and your friend asks you for a pack of gum, putting it this way “can I have a pack of gum, even though they clearly see that that’s the only pack of gum you have”. That statement sounding ridiculous to you because for a moment you just felt the feeling it will feel giving away all those gums you have to someone, so you instantly say No you can’t, because it’s ridiculous, they then suggest “Okay if you can’t can I have 2 gums in the pack?” Making it easier for you to give them that.

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When they suggest having 2 from the pack, it will be easier to comprehend by you, so it will make it easier for you to make the decision of giving them 2 rather than giving them the whole pack. A moment of relief will be felt by you, because, can you imagine giving up all your gum to someone when you have the option of giving them 2? Lots of people do this unintentionally, but do you know that it feels like when dealing with money also? Let’s use crypto as a case study, you have been trading crypto and you have been in profit for a while but you have refused to take profit because you want it to get bigger. Then all of a sudden you wake up and realise that the crypto market has a huge dip making you lose about 80% of your portfolio value. At that moment you get mad, and still wishing you had taken profit, but suddenly the market started regaining its value gradually.

It regains your portfolio back to 80% the value it once was not completely 100%, at this point you are ready to take the 80% value and forfeit the other 20% than take 20% value and forfeit 80%. That’s another experience of the door in the face technique.